LEGAL

Terms of Service

Effective July 13, 2026 · Last updated July 13, 2026

1. These terms

These Terms of Service govern the engagement between AnchorReach Co. ("AnchorReach", "we", "us") and the business that engages us (the "Client", "you"). If we sign a separate written agreement with you, that agreement controls wherever it conflicts with these terms.

2. What we do

AnchorReach operates customer-reactivation email campaigns on the Client's behalf: we clean and verify the Client's customer list, write a win-back email sequence, submit it to the Client for approval, send the approved emails under the Client's business identity, handle unsubscribes and bounces, and deliver a weekly report of the results.

3. Your list — the warranty that matters

This is the most important promise you make to us, and we will hold you to it.

You warrant that every contact you give us is your own past customer or client — a person or business with an existing or prior business relationship with you, whose contact information you obtained lawfully and directly in the course of that relationship, and who has not asked you to stop contacting them.

You warrant specifically that the list contains no purchased, rented, scraped, appended, or otherwise third-party-sourced contacts, and no contacts who have previously opted out of your communications.

You also agree to:

• give us accurate business information, including a genuine postal mailing address and a monitored reply-to address, both of which appear on every email we send for you;
• review and approve the campaign copy before it sends, and tell us if anything in it is inaccurate about your business;
• tell us promptly if a customer contacts you directly to opt out, so we can suppress them.

If this warranty turns out to be untrue, we may suspend or terminate the engagement immediately, and you agree to indemnify us for claims, penalties, and costs arising from it. This is not boilerplate: a list that was not what it was said to be is the one thing that can get a sending domain blocked and put both of us on the wrong side of the law.

4. What we're responsible for

• Compliance mechanics. Every campaign email we send carries your business name and postal address, a working one-click unsubscribe, and the one-click unsubscribe headers that major mailbox providers require. Our system refuses to send an email missing any of these.
• Honoring opt-outs. Unsubscribes, bounces, and spam complaints are suppressed permanently and checked at the moment of every send.
• Approval. We will not send copy you have not approved.
• Honest reporting. Your weekly report will state what actually happened, including the things that did not go well. Estimated figures will always be labeled as estimates.

5. Copy approval

Campaign copy is drafted with AI assistance and always reviewed by a human before it reaches you. You are responsible for approving it. Once you approve a sequence, you are approving the claims it makes about your business — including any offer, discount, or offer code in it — and you are responsible for honoring that offer with your customers.

6. Payment

The 30-Day Pilot is free. No setup fee and no monthly retainer are charged during the pilot. They begin only if you choose to continue past the 30 days. If you decide not to continue, you owe nothing, and you keep the cleaned list and the reports.

If you do continue past the pilot:

• A one-time setup fee becomes due at that point — not at signing.
• A monthly retainer is billed in advance, each month, from that point.
• Billing is handled by Stripe. Fees are stated exclusive of any applicable taxes.
• Invoices are due on receipt. We may pause campaigns on an account more than 15 days past due, and we will tell you before we do.
• Fees already paid are not refundable, except where we have said otherwise in writing.

7. No guarantee of results

We do not guarantee any specific outcome — not a number of bookings, replies, redemptions, or dollars, and not a specific open, click, or deliverability rate. Response to a reactivation campaign depends on your list, your offer, your reputation with your customers, and the state of your industry, and none of those are within our control. Any figures on our website, in a calculator, in a proposal, or on a call are illustrations, not promises. We also cannot guarantee that any particular email reaches any particular inbox: mailbox providers make that decision, not us.

8. Data protection

We process your customer list solely to deliver this service, on your instructions, as described in our Privacy Policy, which forms part of these terms. You remain the controller of that data; we are your processor. Campaign data is deleted 30 days after the engagement ends, with one deliberate exception: suppression records are kept permanently, because that is the only way to keep honoring an opt-out.

9. Limitation of liability

Our total liability to you for any and all claims arising out of or relating to this engagement is limited to the total fees you have actually paid us in the twelve months preceding the claim.

Neither party is liable to the other for indirect, incidental, special, consequential, or punitive damages, or for lost profits or lost business, even if advised such damages were possible.

Nothing in this section limits liability that cannot lawfully be limited — including a party's own fraud, or your obligations under the list warranty in section 3.

The service is otherwise provided "as is", without warranties beyond those stated in these terms.

10. Term and termination

The engagement continues month to month until either of us ends it. Either party may terminate on 30 days' written notice, effective at the end of the notice period; email to the addresses we use with each other counts as written notice. We may suspend or terminate immediately if the list warranty in section 3 is breached, if sending from your account would put our sending reputation or a mailbox provider's rules at risk, or if an account is materially past due.

On termination we stop sending, deliver your final report, and hand back your cleaned list and data on request. Sections 3, 7, 8, 9, and 11 survive.

11. Governing law

These terms are governed by the laws of the State of New York, without regard to its conflict-of-laws rules. The state and federal courts located in New York State have exclusive jurisdiction, and both parties consent to venue there.

12. Changes

We may update these terms. If a change materially affects an active engagement, we will tell you directly and it takes effect at your next renewal, not retroactively.

13. Contact

Questions about these terms: hello@anchorreachco.com.